Shop Reports

Shop Reports help you understand how users interact with the catalog. By tracking what users search for and what they add to their carts, you can identify trends, find missing content, and make it easier for users to find what they need.

Shopping Activity

Items Added to Cart: Provides an overview of items users intended to buy.
Items Not Shopped: Lists products that have never been added to a cart or purchased. Use this to find underperforming items.
Pre-Purchase Steps: Shows the specific clicks and steps a user took immediately before adding an item to their cart.

Search Behavior

Top Search Terms: Displays the most popular words users type into the search bar.
Searches with No Results: Lists search terms that failed to find any items. Use this to identify products you may need to add to the catalog.
Searches with No Cart Activity: Shows searches where users found items but chose not to add them to their cart. This helps you identify where pricing or product info might need a fix.

We have a set of predefined reports created as listed below

Purchase Reports : This report provides an overview of items that were added to the cart. It does not replace backend reports, as approval processes and other backend-related aspects are not taken into account
Not Shopped Items : Lists items that were not purchased or added to the cart
Steps before add to cart : Shows the shop steps performed before an item was added to the cart
Top Search queries : This report displays the most frequently used search terms to provide transparency into search behavior and trends
Search queries with no results : This report lists search queries that returned no results, helping to identify catalog gaps and optimization opportunities
Seach queries with no cart activity : This report displays search queries where users did not add any items to the cart. It helps analyze user behavior and identify opportunities to improve conversion

Not sure which is the right report for you, then see below to select the right reporting option

If you want to know...	Use this report:
What users are looking for most	Top search queries
Why users are searching but not buying	Search queries with no cart activity
Which products are being ignored	Not shopped items
What is missing from your catalog	Search queries with no results
How users navigate to a product	Steps before add to cart